Trade Program

Are you in the business of selling Wine?

The Wine Nosing Academy can help with:

  • Training your staff
  • Tailor made Master Classes
  • Supplying Trade Price Nosing Kits


Training your staff

It is important that your staff are sufficiently knowledgeable to converse confidently with customers about Wine aroma's.

  • The Wine Nosing Aroma Kit is an excellent training tool.
  • Train your staff quickly and efficiently up to a confident level of expertise.

Supplementary knowledge can be acquired through the associated support material from the Academy including:

  • Regular newsletters
  • Additional aroma standards.
  • Interactive blogs.

The kit system has become a key tool for many of the leading Wine companies.


Tailor made Master Classes

We hold a selected number of Wine Nosing Training Master Classes for Trade staff. These can be specifically tailored to your needs.

Please contact us for details.


Retailing the Nosing Kit System

Generate attractive margins on this educational Nosing Kit.

  • Provide an attractive purchase for the enthusiast.
  • The perfect gift for those looking for something “a bit different”.
  • It is educational – and it is fun!

Please contact our Sales Office for Trade prices



Although originally developed as a tool for enthusiasts, the Wine Nosing Aroma Kit has quickly become an invaluable resource for leading practitioners within the Wine industry. The standard kit system has not only found use in educating consumers, but is also in use in wineries worldwide.

Our Aroma Academy is in the process of developing an increasing spectrum of aroma standards for Wine.

Our working relationship with some of the leading Wine companies has now developed to the stage where we have also;

  • developed bespoke kit and aroma solutions tailored to individual Wine brands
  • conducted bespoke training sessions and
  • offered Wine “Nosing consulting”

Please contact us for special trade prices for the Standard Wine Nosing Aroma Kit system or for a free consultation regarding how we could assist your business.

Corporate Events

Looking for something just that bit different for a Corporate Event?

Then why not introduce your staff or customers to a Wine Aroma Master Class evening?

Master Class includes ;

  • Introduction to Wine
  • Introduction to the Sense of Smell
  • Introduction to Wine Nosing & Tasting
  • Identification of the key aromas which define the flavours of the leading Wines
  • Sampling of some great Wines!

For an interactive, educational and fun evening in a relaxed atmosphere – it is undoubtedly a great way to build those relationships!

Please contact us for more information.


We are aroma specialists who provide aroma training, aroma design, aroma development and the creation of aromas specific to many industries including wine, scotch whisky, gin, food and perfumery. Our aim is to educate with expertise and to deliver fun experiences and events!

Aroma Academy is a division of Scent and Aroma Technology Systems Ltd.
T: 01224 961620 E: